How Travel Is Reshaping the Fashion Industry

The answer to the question ‘how travel is reshaping the fashion industry’ is simple!

When an Asian tourist of a high socioeconomic status goes to the US and shops fashion accessories; they bring the international market with them. When they catch the attention of the top fashion brands, they cater their needs by those brands. These same brands, having seen the effect of the increase in tourism, have started creating unique marketing campaigns that provide their international buyers. They would provide people with special deals, personal shoppers or even a language translator to help the market grow in their country. So in this article, we are going to talk about this topic in detail!

Travel Industry and Social Media is Changing the Fashion Industry:

Nowadays, being able to reach your target audience through the internet is more important than anything else!

If a brand fails to do that, see a major decline in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how internet-famous your brand is. Models, makeup artists, producers, and stylists are hired more for their influence in the social media than their talents. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.

Brands that still stick to the traditional marketing style have been losing their relevance in the industry and their sales. Three out of four buyers are inclined to buy a brand’s products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they move on to the next big brand that is online and serve their wishes.

Today, a person’s social status is determined by their extravagant travels and experiences rather than the Jimmy Choos they wear or the bag they carry. It is all about opulent adventures in foreign countries and not how much you spend on your watches or clothes. There has been a break in the fashion industry that has brought about a shift in the way they do things now. Designers and brands worldwide are trying to modify themselves to be able to fit in the new demographic trends. That is how travel is changing the fashion industry. The Chinese tourists did approximately a record $229 billion shopping of expensive items in the year 2015. But, with the new wave of preference of destinations over lavish goods, brands have started adapting the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way they get the ‘experience’ people desire. These are just some of the ways high-end travel is reshaping the fashion industry!

New Hotel Brands Are Reshaping the Travel Industry:

Nowadays, with the advent of travelers in every industry, it has become a new trend for big hotel companies to roll out new varieties in the hotel business. They are re branding existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate detail to the menus, striking artworks and emphasize on the local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have attempted to bring a combination of reliable quality and exclusive experiences, together.

AC Hotels by Marriott:

They are a collection of hotels centered on design and such hotels provide their guests with energetic atmospheric lounges. They located in France, Spain, Portugal, and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in cities.

Canopy by Hilton:

They have combined the charms of newly built and renovated buildings. Their designs are locally influenced and hold classy significance. They have also signed up to be in the neighborhoods of Pearl District in Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. It is basically for travelers who wish to have a laid-back time, trying out beer and relaxing activities.

Cordis Hotels and Resorts:

They are a collection of upscale hotels with exceptional architecture and designs by the Langham Hospitality Group. They will, recently, have their opening this summer in The Langham Place Mongkok, Hong Kong. They are also planning to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London, and Orlando. It is intended for travelers who are away on business but want their bit of luxury, too!

Curio a collection by Hilton:

These are a range of five and four stars hotels with unique qualities all over the world. Curio attached hotels include places like SLS Las Vegas; Highland, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; the Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.

EVEN Hotels:

These hotels, by the Inter Continental Hotel Group, are made keeping health and wellness, in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will be opening soon in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those IHG high people who would, rather not be, in a drab looking place and expect the usual luxury and comfort.

Graduate Hotels:

These are stylish, unusual pieces of properties that provide sanctuary for the family and professors visiting colleges. They would found in the Graduate Tempe, Arizona, and The Graduate Athens near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It is a definite upgrade from hotels with poor services!

All You Need To Know About The Fashion Industry

Fashion industry is the industry of excellence and really a creative industry. It is quite larger in profits and growth than magazine publication, film and music industry. The major field of profit in apparel industry is the textile design and development.

Once you introduce some latest trends of fashion to customers, there’s some development and once this development increases, at the same time the profit increases. You have to be well aware of fashion driven concept in apparel industry. It’s fine because it assists in potential sales development. Styles are based on the freedom to copy but in case an act prohibits fashion designers to copy, then there could be a big trouble.

Trend is ever changing

The truth is that the fashion keeps on changing on regular basis. The main customers of global apparel industry are international and domestic clothe manufacturers, retail merchants and fashion designers.

If the ‘right of first publication’ act is introduced in fashion world, then there could be some trouble because unique design culture of fashion designs will come up under the extreme legitimate scrutiny.

Fashion industry network

The individuals have to build up their personal profiles to highlight their professional experience. It’s the important fact that apparel industry wouldn’t work without the factors like distribution and warehousing.

Any industry that’s associated directly to textile or fashion business is welcomed to apparel industry network. The primary goal of apparel industry network is to open dialogue over several segments of apparel industry. This open dialogue is mainly in the business fields.

The glamorous industry

There’s some struggle behind the glamour of apparel industry. Broadly speaking, once the word style sticks your brain, you will think of some publications, red carpets and Runway fashion models but there is actually more inside.

Most importantly, all the job tracks that is associated to style are interesting whether they are the technical or creative business side of apparel fashion industry.

Creative careers in apparel industry

You’ll get job like fabric designer, illustrator, hairstylists, costumer and some other designing positions in the creative side of fashion business. There’s eventually other side of fashion known as the business side. The excellent careers which you can get in this field are marketing administrator, fashion merchant, purchaser or trend predictor.

Everyone in this world wants to look glamorous but they have to understand that it needs some attention and opening move to get it.

Designing the clothes in a new and glamorous way is the most crucial job which the designer or his team undertakes. Designing is the passion in fashion industry that’s performed by all form of society. The truth is that woman or man is made naturally to get some normal tendency to appear good and focused.

Working in the Fashion Industry

There it is, on the television or on the internet everyday – people working in the fashion industry giving the public live updates on what’s up for the year’s designer Fall Collections, which colors are popular for the month, whose gown drew the most praise at The Oscars, what kind of shoes are in for the coming spring and so on. The big, glitzy world of fashion may always spotlight the fashion designers, models and celebrities who make and wear what the rest of the world follows, but it’s actually a much bigger arena with thousands of people working in the fashion industry behind the scenes to make sure each show goes smoothly or that each clothing line sells.

Job Outlook

Working in the fashion industry may seem like all fun and glamor, but in reality, like all professions, it takes hard work to make it. If you’re an aspiring fashion designer who wants to jump headfirst into the field, be wise and check out what you’re getting into first. Fashion is a thriving industry, no doubt. There is always a need for new talent and for skilled professionals, but the competition is fierce as well. For anyone to enter the doors, you should have the proper educational background, excellent artistic abilities, training and skills.

Salaries vary according to the career you’re in while working in the fashion industry, but according to statistics, the median annual salary for fashion designers is something like $35,000-$75,000. Merchandise displayers start at $15,000 up to $40,000 a year while set designers may get from $18,000-$63,000. The better your educational background and qualifications, the more experience you garner, the higher your pay grade gets and the more likely you are to climb the ladder of success.

Career Opportunities

Not everyone desires to be a fashion designer, but still wants to work in fashion. As such, there are numerous career opportunities to be found. Fashion Design Production is where clothing designs are recreated and reproduced for the market and where the actual creation of a fashion line takes place. These are the pattern makers, designers, textile experts, showroom salespeople and product managers. Fashion Marketing and Merchandising is the area that deals with fashion trends, consumer behavior, advertising and marketing campaigns and strategies, retail and wholesale selling. In short, this is where the actual selling of clothes takes place and where you will find fashion coordinators and directors, retail and visual merchandisers. Fashion Media and Promotions is where fashion photographers, illustrators, writers, fashion magazine staff, stylists, online fashion teams, and public relations people will find themselves.

Other areas in fashion are in costume design, runway, print or commercial modelling, buyers and personal shoppers, interior design, set design, retail shop owners, fashion forecasting and critiquing. With so many niches you could possibly fit yourself in, there’s no lack of knowledge and skills that you can further acquire while you are working in the fashion industry that will help you do your job better and aid you in getting a higher-paying job or a better position!