Fashion Industry: Ready To Face The Future

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today’s buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today’s lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer’s needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry’s long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers’ interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as “the world’s first and only wearable electronic jacket with an integrated Apple iPod” was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: “intelligent textiles”, “smart clothes”, “i-wear” and “fashion engineering” and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation – by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we’ll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers’ work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

The Unpredictable International Fashion Industry

Fashion is the driving force behind the fashion industry. But, fashion keeps on changing. Leading brands invests millions of dollars to study the latest fashion trends. Therefore, they usually work under high pressure to complete orders. But, for fashion loving people, this unpredictable international fashion industry is the interesting one. They feel that fashion plays a crucial role in bringing wide changes in our society. Diverse factors mold this industry. The major aspects include external influences, economic conditions and local atmosphere. Outside influences are an everyday occurrence.

Professional designers try to change things, but ultimately, the finest style will be of the most influential in the industry. Money creates a huge existence in this unpredictable international fashion industry. High profile professionals constantly search for profitable and emerging markets. Cultural and heritage factors also affect the image. The international fashion business is more of a joint industry. A great deal of factors that affects the worldwide industry are usually those that comes forth from recognizable industries. Apart from the industrial changes, often the requirements also changes. It is important to consider this factor while analyzing it from a universal perspective.

The unpredictable international fashion industry is amongst the most vital sectors, with regards to employment generation, investment, trade and income. This industry offers diverse kinds of products, volatile and unpredictable demand, long supply and inflexible procedures. But, through the need of garments are increasing considerably, still the production rate cannot go with the increasing demand. Globalization is playing a crucial role in the success of this industry worldwide. Some merchandise policies are very much in support of developing countries. Paris, Milan, London, New York are eminent as the top capitals for fashion trends. They always move forward in this industry. More importantly, it feels really soothing to discover that in spite of advancing in the digital world, this business helps us remain reminiscent and grounded.

A Brief Overview Of Fashion Industry Magazines

Here is the list of all familiar fashion industry magazines around the world. This list comprises several types of business journals, magazines and periodicals. The information below also comprises brief overview, name of magazine etc.

The apparel strategist

This is the leading Canadian monthly magazine related to textile and fashion business. For the last eighteen yrs this journal is serving up the requirements of investors and professionals engaged in textile and apparel industry. This publication gives news reports about the latest trends, predictions on the subsequent development of industry, important statistics and graphical representations of textile and apparel industry trade cycles.

Images business of fashion

This popular business publication has all over million subscribers in mid east and Indian subcontinent. This publication emphasizes on retailing, marketing, branding and trading in apparel industry. Other vital topics covered in this publication are lifestyle, apparel, garments and awards related to beauty and fashion industry. This publication is printed every month. The publication is making a rule in United States and European markets.

Impressions

This publication is the web-based magazine issued thirteen times every yr. This publication is the most extraordinary source of info for technical and business information related to cosmetic business. This publication as well gives instructions about the package and some other things needed for operating the market digitally for adorned apparel such as screen-printing, embroidery, fancywork, digital adorning and heat-applied graphics.

Sportswear International

This magazine is the German publication, which is released six times a year, both in German and English language. This publication was launched in the yr 1975 and provides clear and effective info about sportswear, denims wear, outerwear, active wear, casual wear, latest menswear, modern dresses, footwear, young fashion designers, and fabric market. This publication reports on the latest brands, new trends and issues related to apparel industry. The extraordinary feature of their publication is their award-winning photography section and fashion shoot.

Fashion Market

This publication is the United States monthly magazine and one of the best-selling fashion industry magazines in US, which gives all the vital report about the fashion business. This publication generally provides the needs of corporate executives and women involved in fashion industry. It provides updated and latest news about fashion, style and businessmen.

Wearable business publication

This is the US based publication issued eleven times a year. This publication provides the needs of marketing agencies and promotional clothing products distributors. This publication caters the readers’ new trends, latest news, commercializing and sales basics and tips about latest growths in accessories and apparel industry.

Glamour Magazine

This is a UK based magazine and top selling women’s publication in Britain. It gives detailed info on beauty, style, and health. This publication as well features special section on horoscopes and contents on celebrities.

Pursuit

This is the most best-selling magazine in South Africa’s fashion industry network. This publication is released onetime in every 2 months and is dedicated to textiles, apparel and some other related industries. This publication provides their readers with marketing techniques, new trends, interviews with a famous persons and reports.